My company is going through a rebranding process. We have 5 people involved and have met 3 times. It is an exciting, daunting, sometimes overwhelming process. We are creating a mission, company values, logos, new looks, and most importantly a very specific work plan. It is amazing to have a group of talented people all with the sole vision of creating a strong, vibrant company focused on helping others with Mediterranean Diet and Lifestyle.
Yesterday, when we met, a slightly uncomfortable subject was brought up (by me). Being a lecturer on healthy lifestyle, my physical appearance is important. We definitely agreed that a new look was in order. This would include not only clothes and grooming, but also my physical appearance. Again, I was the person bringing up this subject. I am the one who wants to rebrand everything from my business to how I look.
When I think about rebranding my physical appearance, there is a component that is about weight loss, but there is also the desire to be physically stronger, more energetic, more present.
There is a step by step process to rebranding a company and there is a step by step process to rebranding ourselves as well. Over the next week, I would like to share the process with you. I invite you to go on the journey with me.